Jeff Rubin told me about “The Underpants Gnomes,” which has been an emerging reference point in the Web 2.0 business world. The term comes from an episode of South Park.
Some background from Wikipedia:
The Underpants Gnomes have a three-phase business plan, consisting of:
- Collect underpants
- ?
- Profit
None of the gnomes actually know what the second phase is, and all of them assume that someone else within the organization does.
Sounds like a lot of recent start-ups.
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I’m so glad somebody put this together. #
They could have remained on if they had played by China’s rules and allowed the government to censor their content. But unlike Google and Yahoo and everybody else, Mark Zuckerberg refused to play by their rules and told them to go fuck themselves.
Hats off to you, Mark.
Nick just sent me an email and said he was wearing this shirt to a party tonight. I completely forgot it existed.
After me/Nick/Jake lived together in LA during the summer of 2002, our friend Christine made us all t-shirts as “end of the summer” gifts. This was the one she gave Nick.
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If you’re coming to New York City for a short visit and have a car under warranty, get something minor fixed at a dealership while you’re here. They’ll store your car for a day or two.
