Solid advice for entrepenuers. Especially love #2.
In the current New York Magazine, there’s great feature called “My First New York,” which took familiar faces from the city and asked them to write about their first experiences after moving here. So, for my own record, and anybody else who’d be interested, I’m going to type out mine. Reblog and do the same!
After graduating college, I moved to San Diego, along with my friends Josh and Jake, to work on our business. We lived in a bro-filled beach town called Pacific Beach. Though it was nice to ride my bike along the water every night at sunset, the environment wasn’t one conducive to being a driven entrepreneur. Josh used to sum up San Diego by saying that a twenty-something who was super motived there would tend bar three nights a week instead of two. As the year-long lease on our apartment came to a close, we all had a similar “maybe this place isn’t for us” feeling. One night Josh and I went on Craigslist to see if it was possible to live in New York. When Jake returned home that night we told him “Guess where we’re moving next month.”
Josh was dispatched to NYC to look for apartments for us and our partner Zach, who had just graduated and would move in with us. Josh called back with two housing options. The funny thing about looking for apartments in New York when you know nothing about the city is that all the neighborhoods sound pretty much the same. The two choices were either a mediocre apartment at 32nd and Madison (right near Penn Station!) or a loft in Tribeca. We chose the Tribeca loft not because of its location, but because the photos of a similar apartment on another floor featured a billiards table. Because we were a bunch of kids, the landlord made us pay the entire year up front in cash.
In August 2004, we arrived in New York. Only there was one catch — our new loft wouldn’t be fully constructed until October, so we had to find a sublet in the meantime. We rented a beautiful apartment around Hudson and Canal for $3500/month from a French family who was abroad (here’s the apartment, though now pricier). The space was great, but the bed situation wasn’t ideal — one air mattress, one child-size top-bunk-only bunk bed, and a California King in the master bedroom. Jake and Zach argued over who had to sleep in the child-size top bunk (I think they ended up alternating) while Josh and I shared the king bed. Yep, that’s right, Josh and I slept in the same bed for three months.
A few weeks into our stay at the sublet, we found out that Jay-Z had purchased the Penthouse of the building and was currently renovating it. We made friends with the doorman and got a key to that floor. I’ve probably listened to Jay-Z more than any other artist in my life, so this was a huge thrill for me. At night, we would go up to “Shawn’s Place” as we called it, to talk about our business plans. It was the ideal venue for dreaming big.
Like any fresh NYC transplant, we went to the worst possible places to socialize. The four of us would either walk out of our apartment and into some generic bar on Houston Street or join other recent college grads at Upper East Side hellholes like Dorian’s or McFadden’s. But of course we didn’t think they were awful at the time. Everything was still new and exciting to us. Your first year in New York is great because there’s so much you think you and your friends discovered, like “a great little burger place called Corner Bistro” or “the best corn in the world at this place Cafe Habana.”
When our live/work loft was ready to be moved into, Josh and Zach went out and got furniture. We didn’t really know how to fill a 5000 sq. ft. loft, but we tried our best. There were some funny things about that apartment, one being the giant cabinet of crystal that Josh’s mom had given us and we didn’t know what else to do with. Everyone who came over would ask why we had it and nobody really had a good reason. And because of that, it kinda grew on us.
We would throw one party every season in the apartment, and some were among the best parties I’ve ever been to. For our first shindig we didn’t realize that putting an open invitation on the internet for a New York apartment party wasn’t a good idea and the next morning we woke up to find our place a disaster. I recall wondering how Cocoa Puffs could do so much damage to a wall. For the next party, we got our muscular super to be our bouncer and everything worked out.
One day we got an email from Nick Denton, who wondered how we had sent so much traffic to his then relatively new site called Gawker. We decided to meet him in Soho for drinks — our first New York business drinks! We waited around for a half hour and he didn’t show. When we got home, it turned out Josh had messed up the daylight savings in his Outlook and we were there an hour later than we should have been. Our first socialization outside of our existing friend group and we blew it. We felt like such amateurs. Luckily, Nick was understanding and we later met up. I remember he told us that we were a media company (we always thought we were an internet company) and he’d introduce us to other “media” people.
One person Nick introduced us to was Rebecca Mead, a New Yorker writer, who found us peculiar enough to make the subject of a profile piece. To give you a sense of how little I knew about The New Yorker, or journalism in general, I remember giving Rebecca a piece of paper with “fun facts” about us to help out with her story (of which she used zero). When that article was published, it served as our “coming out” to the city. When we’d meet people at parties, we would no longer have to explain what we did because they had read about us. I think it was at that point that the four of us felt comfortable leaving the security of the quartet and creating our own individual New York experiences.
Anna and I got back our pottery from last weekend. She made a picture frame and I made an unintentionally racist Barack Obama.
#Another one from the music video factory that is Streeter’s brain. And featuring an appearance by Anna.
Digg.
Anna’s line of Court & Plume bridal headbands are featured on DailyCandy’s new wedding section today.
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Hi! I'm Ricky. I live in the West Village, New York City, USA.
Professionally-- I am the co-founder of CollegeHumor.com, now I oversee that and a production company called Notional.
Welcome to my web site.
This is where I write about things that excite me. My email is ricky at the aforementioned website.