“ In his 1998 memoir Work in Progress, Disney CEO Michael Eisner credited his wife, Jane, with the idea for the campaign. According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling. After Jane Eisner asked what the pilots planned to do next, they replied, “Well, we’re going to Disneyland.” She later told her husband the phrase would make a great advertising campaign.
#
February 6, 2013
Hi! I'm Ricky. I live in the West Village, New York City, USA.
Professionally-- I am the co-founder of CollegeHumor.com, now I oversee that and a production company called Notional.
Welcome to my web site.
This is where I write about things that excite me. My email is ricky at the aforementioned website.
