“ What I’m thinking about a lot at News Corp. is that we’re living in a world of infinite inventory,” Chernin said. “Scarcity is what drives up advertising prices - I think what you have to do is create category scarcity, and the place I think that is most promising is in video, and in professionally-produced video.
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Peter Chernin’s dilemma - Aug. 8, 2008
Chernin’s one of the best. “Infinite inventory” online is something I’ve been thinking a lot about recently as well.
