“ I discovered something early on in terms of how product development works, and it was really interesting. Bands would over-think designs and what they wanted to present to their fan base, and it would always be something cool and indie and something somebody in the band would wear. The problem was, nobody would ever buy it. It looked cool, and it would be something somebody in the band would wear, but the fans weren’t interested in it. They wanted something that had a big giant logo on it and is some sort of statement about, “I’m a member of this club.” If you’re walking in with some t-shirt that doesn’t say the band’s name on it and is hidden someplace, you’re not really expressing that. What always ends up selling is a band’s logo.
#
March 30, 2010
Hi! I'm Ricky. I live in the West Village, New York City, USA.
Professionally-- I am the co-founder of CollegeHumor.com, now I oversee that and a production company called Notional.
Welcome to my web site.
This is where I write about things that excite me. My email is ricky at the aforementioned website.
