“ Yet despite his achievements, some rivals dismiss Arnell as a pompous, pretentious, phony intellectual—a fraud, basically. That criticism seemed on target when, in the midst of the Tropicana controversy, someone leaked a 27-page memo Arnell wrote for PepsiCo crammed with so much pseudo-intellectual claptrap—references to the Mona Lisa, the Parthenon, the golden ratio, the relativity of space and time, magnetic fields, “perimeter oscillations” of the Pepsi logo, the “gravitational pull” of a can of Pepsi on a supermarket shelf, the rate of expansion of the universe—that some thought it might be a hoax. It wasn’t.
#
March 29, 2009
Hi! I'm Ricky. I live in the West Village, New York City, USA.
Professionally-- I am the co-founder of CollegeHumor.com, now I oversee that and a production company called Notional.
Welcome to my web site.
This is where I write about things that excite me. My email is ricky at the aforementioned website.
